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      • Open Access Article

        1 - The role of Organizational Culture in Manager’s Inclination toward Accepting the Green Production Technology in casting industry
        gholamreza hashemzade khorasegani
        This study is aimed at investigating the role of Organizational Culture in Manager’s Inclination toward Accepting the Green Production Technology. Using simple randomization of administerial and executive staff, a population of 115 Iranian casting industry experts, admi More
        This study is aimed at investigating the role of Organizational Culture in Manager’s Inclination toward Accepting the Green Production Technology. Using simple randomization of administerial and executive staff, a population of 115 Iranian casting industry experts, administrators, and managers in the year 2015 was selected for the present study. The size of the sample required in this study was 88 according to Cochran’s formula and, a sample of 90 members was examined investigated based on Krejcie and Morgan Table. The data were analyzed using structural equations. Attending to the non-normal distribution of the data as indicated by Kolmogorov-Smirnov test, a non-parametric test was used to analyze the relationships. Combined reliability, internal consistency, and internal validity of the model, as well as the predictive validity at construct level, were proved during data analysis. Positive values of the CV Com index were suggestive of the high quality of the model. Finally, the GOF index was found to be 0.723. Considering 0.1, 0.25, and 0.36, proposed as weak, moderate, and strong values for the GOF index respectively, the obtained value of 0.723 indicates the overall appropriateness and good practice of the model and stands in a strong point on a weak-strong continuum. Based on the findings of this study, organizational culture has a direct impact on the acceptance of the Green Production Technology. Manuscript profile
      • Open Access Article

        2 - Operational agility impact on organizational performance in service organizations (Iranian banks for instance)
        مهدی ارجلو kamran feizi abolfazl kazazi mohammad taghi taghavi fard
        In recent years the concept of agility has been considered in many academic research that shows the importance of this concept in the current business world and is due to the emergence of powerful competitors, rapid technological change, changing expectations of custome More
        In recent years the concept of agility has been considered in many academic research that shows the importance of this concept in the current business world and is due to the emergence of powerful competitors, rapid technological change, changing expectations of customers, new social patterns and etc . ability of an service organization in monitoring and exploiting opportunities in the service sector while has many similarities with manufacturing sector ,but requaiers special finesse and this study, developing concept of agility to service sector want to test its effect on bank performance.The study population consisted of all 30 banks are active in Iran with at least five years experience in the industry .Due to the exploratory nature of this research, after reviewing the literature in the field of agility, providers and dimensions of service organizations operational agility and operational agility via interview with Bank experts identified and to measure its impact on organizational performance PLS-SEM was used .The findings show, operational agility has significant positive impact on organizational performance. Also among the factors affecting organizational performance by mediating variable operational agility, human resources, has the greatest impact. Manuscript profile
      • Open Access Article

        3 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism
        Davood Feiz Ali Reza  Motameni Asadolah  Kordnaeij Azim Zarei Mahdi Dehghani Soltani
        Today, brand competitiveness is among those issues which has received much attention among researchers and scholars in economy and has been touched upon as a means to achieve desired economic growth and sustained development. In today’s world, the development of food in More
        Today, brand competitiveness is among those issues which has received much attention among researchers and scholars in economy and has been touched upon as a means to achieve desired economic growth and sustained development. In today’s world, the development of food industry market from one hand and increase in competitiveness among firms and customers’ expectations, on the other hand, have persuaded food companies to generate a strong brand in today’s competitive markets. The present research is aimed at studying and examining the effect of brand distinctiveness and performance on brand competitiveness through the mediating role of technological opportunism among super exporter firms of food industry products. Data gathering instrument was a standard questionnaire whose face validity for validity purpose and Cronbach alpha coefficient for its reliability were examined. This study is practical in aim and descriptive-survey in data gathering procedure. To test the research hypotheses and to confirm the conceptual model, structural equation modeling was used. The results show that brand distinctiveness and performance have a significant positive effect on brand competitiveness while technological opportunism has a mediating role in the above relationship. Manuscript profile
      • Open Access Article

        4 - Explain the gap in entrepreneurship and technology commercialization in cooperation between industry and university
        yazdan moradi siamak noori
        T he present study aimed to evaluate the analysis of studies in the field of cooperation between industry and university Over the past three decades have done so through a gap in cooperation between them be explained. This study used a descriptive-analytic review of re More
        T he present study aimed to evaluate the analysis of studies in the field of cooperation between industry and university Over the past three decades have done so through a gap in cooperation between them be explained. This study used a descriptive-analytic review of research methods. And previous studies have been done and then get the experts from Through in-depth interviews with experts from both university and industry organizations.Continued Interviews conducted on the basis of theoretical adequacy of the data was stopped on 18 interviews. Of these, 8 out of university professors and experts in the subject, 3 persons CEO industrial companies,4 people, government officials and three experts in the field of entrepreneurship and CEO of intermediary companies participated in interviews. The results show that although University-industry cooperation in education, research and Knowledge-based entrepreneurship & technology commercialization is raised but over time the share of education and too research reduced and a desire for cooperation of Knowledge-based entrepreneurship and technology commercialization has increased. Review current approaches in cooperation between industry and universities prefer to Ability of the private sector and companies of intermediate (hub), especially in knowledge-based entrepreneurship and technology commercialization. The results show that the role of local patterns and human resources entrepreneur who has Commitment and sense of responsibility towards the country, industry and university cooperation with industry and university was found in successful models. Manuscript profile
      • Open Access Article

        5 - Developing a Model for Managerial Skills Development of Iran Automotive Industry Managers in World-Class
        Alireza Khojastehpour Mohammadreza Pourebrahimi Seyed Akbar Nilipour Tabatabaee
        One of the concerns of the automotive companies to bridge the gap between the current situation and globalization is the need for managers who have the strict management skills, and have a scientific and practical training. In this study, the model of development of man More
        One of the concerns of the automotive companies to bridge the gap between the current situation and globalization is the need for managers who have the strict management skills, and have a scientific and practical training. In this study, the model of development of management skills of auto industry in world-class developed and in addition to ranking managerial skills, characteristics of each skills are ranked and recognized. In this study, for the development of literature using library resources and taking notes to gather information about the features of the global director and managerial skills assessed And then according to the experts and using the Delphi technique characteristic of global managers and management skills of managers were identified and classified. Then, the accuracy of the classification characteristics were investigated through Kappa test. After the questionnaire was designed and distributed to 470 managers of the automotive industry in Iran to investigate and test the model. Data collected using Spss and descriptive statistics, Smirnov, Kolmogorov and Friedman were analyzed. The model fitness based on structural equation modeling and using Lisrel software was monitored. Manuscript profile
      • Open Access Article

        6 - Proposing a superior model to localize technology in petrochemical industry by using of fuzzy multi-criteria decision-making method
        Mohammad ali shafia Alireza Aliahmadi Ali Bonyadi Naeini Mir Hamid Taghavi
        The concept of indigenous technology and localization of technology, have been discussed in various circles, especially at the scientific and technological communities of developing countries. When these words are expressed, most minds are focused on the traditional ind More
        The concept of indigenous technology and localization of technology, have been discussed in various circles, especially at the scientific and technological communities of developing countries. When these words are expressed, most minds are focused on the traditional industry. But in matters relating to technology transfer process and the need to consciously deal with imported technology, the concept of these words refer to the creation of structure and context for understanding and discovering of technical knowledge of imported technology and in fact, confirm the realization of a process that includes learning, absorption, reformation, compliance, internal development and big and small changes, and finally, the mastery of imported technology, innovation and its dissemination. While the mechanism of innovation in industrialized countries was well understood, but the process of localization and technology transfer that is considered as the main mechanisms of industrial development in developing countries, is still not clear.The statistical population of the study consisted of 40 managers, specialists and experts in the petrochemical industry, which has been selected by purposive sampling. In the current study, factors affecting localization of technology were extracted based on research literature and researchers studies in this field and successful experiences at academic center for education culture and research of Iran University of Science and Technology, Medical equipment manufacturing industry, Deffence industry, and Tajrobeh Nour Turbine Company as pertinent organizations involved in the issue. Methods used in deriving these factors are semi-structured interviews with experts in the petrochemical industry and validation method in the qualitative research. Quantitative techniques used in this research are: Fuzzy Analytical Network Process (FANP) to rank the criteria and sub-criteria, Fuzzy DEMATEL to determine the internal relationship between criteria and Fuzzy TOPSIS to prioritize models. The results show that there is a superior model to localize the technology in petrochemical industry. Manuscript profile
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        7 - A dynamic combination multi criteria decision making in the paper manufacturing industry based on fuzzy VIKOR type 2 approach
        Meysam Jafari Eskandari ramin sadeghian fataneh yarahmadi mostafa yousefi
        Paper manufacturing industry is one of the prominent and impactful industries in countries and societies. Leak of knowledge, awareness, information and etc. is affiliate to the existence of paper and without it, there is no chance of saving and recording the information More
        Paper manufacturing industry is one of the prominent and impactful industries in countries and societies. Leak of knowledge, awareness, information and etc. is affiliate to the existence of paper and without it, there is no chance of saving and recording the information. Each year a significant amount of paper is being produced and consumed in the world and the turnover of this industry is significant. In this research the focus is on paper industry and the providers of this service and we are seeking to prioritize the decisions based on merging of fuzzy model of second type with decision making of several complex dynamic indexes. With VIKOR in paper industry. First of all, 5 important decisions have been identified by the expertise in paper industry that includes 1) An attempt to include technology and new machines 2)Investigating on new products and diversification of products 3) Educating employees and managers 4) Organizing technical production, storage and managing the employers 5) Suitable pricing and advertising to attract new inside and outside consumers Also 6 criterions have been proposed to evaluate these decisions For evaluating the decisions, we have used the fuzzy VIKOR approach of type 2 and after going through research stages, decision number 1 and 2 gained the most priority. Manuscript profile
      • Open Access Article

        8 - The Effect Of Customer Knowledge Management Performance With Moderating Role Of Innovation Capability In Insurance Industry : A Case Study On Alborz Insurance Company
        nasrin talaeefard Farhad Sanjarifard nader salehi
        Abstract The general objective of this research is to identify the effects of customer knowledge flows on the performance and dimensions of innovation in organizations and to illustrate some of the important benefits of knowledge flows of customers in organizations. Wh More
        Abstract The general objective of this research is to identify the effects of customer knowledge flows on the performance and dimensions of innovation in organizations and to illustrate some of the important benefits of knowledge flows of customers in organizations. Which benefits from the interaction between the external and internal environment and brings unique privileges to the organization. This research is descriptive-correlational. In this research, after identifying the factors and dimensions and indicators of variables, a researcher-made questionnaire was designed based on the Likert spectrum and distributed among 200 managers of the Alborz Insurance Company. Then performance measures and customer knowledge management, business innovation and business were categorized using structural equation analysis. Finally, the research model was evaluated using PLS software. The results of the research showed that customer knowledge management has an impact on business performance with mediating the ability to innovate in the insurance industry. Manuscript profile
      • Open Access Article

        9 - Critical Success Factors Analyses in Sustainable Supply Chain Implementation with ISM Approach (Case Study: Automotive Industry)
             
        In recently years, the importance of environmental and social performances of industries beside their economic performance resulted in formation of a new concept and approach that is named sustainability. In today’s competitive world, different industries to achieve a c More
        In recently years, the importance of environmental and social performances of industries beside their economic performance resulted in formation of a new concept and approach that is named sustainability. In today’s competitive world, different industries to achieve a competitive advantage and maintain their survival, needs to move towards achieving sustainability approach. The main problem is that, the implementation of this approach is simply not possible, and there are several barriers in this way. To deal with this, need to identify and understand the critical success factors. This study aimed to identify and analysis the critical success factors in implementation of sustainable supply chain management in the automotive industry. This paper proposes an interpretive structural modeling (ISM) approach to develop a structural model for evaluating the influential factors among recognized factors. After literature review, the 16 factors based on experts opinions have been selected. In presented research results, the factor of “top management commitment and support” is identified as the most effective and the factor of “Knowledge of competitive advantage” is identified as the most dependent critical success factor. Manuscript profile
      • Open Access Article

        10 - Business Strategy Analysis of Electronic Payment Industry, Compatible with strategy palette
        امین صحرائی علیرضا معینی
        In today's business environment, with increasing environmental changes and fluctuations resulting from more competitive. The impact of environmental indicators such as political, economic, social, cultural, and legal etc. has a major effect on the success or failure of More
        In today's business environment, with increasing environmental changes and fluctuations resulting from more competitive. The impact of environmental indicators such as political, economic, social, cultural, and legal etc. has a major effect on the success or failure of organizations, while affecting managers and making mistakes in decisions markets and accelerating the environment's instability, managers and their organizations are facing a variety of challenges. The strategy palette provided by Martin Reeves at the Boston Consulting Group Strategy Institute is based on the theory that there is no general strategy approach for all situations. The choice of the right approach has never been so difficult for many different tools against this turmoil. the strategy palette, by expressing some dimensions, tries to distinguish between tools that fit for different environments The purpose of this research is to answer these questions," what is the proper strategy for Electronic Payment Industry especially in the field of POS facilities that is consistent with the category provided by the strategy palette And what is the proper approach to success in this area of electronic payment industry? Accordingly, the indicators presented for all pallet environments measure to investigate the purpose of the study, information collect from two parts. In the qualitative part of the research, the semi-structured interview methodology were used by industry experts and in the small part of the time series of transaction data and statistical analyzes use The results obtained from the analysis describe the environment as "adaptive”, and consider the main approach in reducing scheduling time to implementation And the focus is on analyzing competitor behavior and innovation as the main technique. Manuscript profile
      • Open Access Article

        11 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz)
        jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi
        The purpose of this study was to explain the loyalty model based on customer experience in the tourism industry, especially in the hotel industry, in order to conceptualize loyalty, to examine how the factors of the loyalty model based on customer experience on each oth More
        The purpose of this study was to explain the loyalty model based on customer experience in the tourism industry, especially in the hotel industry, in order to conceptualize loyalty, to examine how the factors of the loyalty model based on customer experience on each other and practical solutions to improve the customer loyalty process in the service sector Especially hospitality. In this research, using the exploratory hybrid design, the concept of loyalty of conceptualization and in the form of a model, the process is explained and extracted. In the first research, the foundation data strategy was used in the form of open, axial and selective coding in the first stage of the design of the model.For this purpose, raw data of deep interviews was gathered with 25 managers, experienced clients and university professors..The results of this research phase, the explanation of 21 categories in 8 categories, describe the quality of hotel staff, the quality of the environment and physical space of the hotel, the quality of hotel service functions, empirical marketing, internal marketing, relationship marketing, customer development, customer empowerment , Tourism industry capabilities, customer perceptions and expectations of the services and provider, multiple value creation for customers, customer reset, customer support from the hotel brand, profit making, improved communication capabilities with customers, increased forecasting power in Future, upgrading service quality, reducing competitors' threats, improving brand credibility, improving quality of service Life, economic and social capital that model paradigm is presented. Manuscript profile
      • Open Access Article

        12 - Factors Affecting Customer Participation in the New Product Development Process: Case study of food industry of Mazandaran province
        khorshid forughinia ali akbar Jowkar Mohammad Mahmoudi Maymand mirza hassan hosseini
        Constant changes in the business environment compel companies to think about new product development. In order to meet customer needs, active engagement with the customer and, more specifically, customer involvement in the process of developing new product is essential. More
        Constant changes in the business environment compel companies to think about new product development. In order to meet customer needs, active engagement with the customer and, more specifically, customer involvement in the process of developing new product is essential. The purpose of the present research is to identify the effective factors on customer involvement in the process of new product development in the food industry of Mazandaran province. Six effective variables include organizational strategy, new product features, external environment, organizational features, customer attributes, and relationships. The purpose of this research, in the form of applied research and in terms of the implementation of research, is descriptive-causal research. The statistical population of the research is the managers of different parts of the food industry of Mazandaran province, including production, product, marketing, brand, and other parts of the organization. The data gathering tool was a researcher-made questionnaire. In this research, structural equation modeling (SEM) has been used to analyze data and examine the hypothesis. The results showed that the organizational strategy variables, organizational characteristics, customer characteristics and relational factors have a positive and significant effect on customer involvement in the process of new product development. While the two variables of product and environment characteristics have no significant effect on customer involvement. Therefore, according to the results, food industry companies should pay particular attention to strengthening these factors in order to attract more customers to develop new products. Manuscript profile
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        13 - Designing and Explaining Marketing and Sales Strategies Model in the Food Distribution Industry
        mahdi haghighi kafash zohre dehdashtishahrokh vahid khashee var nam khasti reza hajari
        The food distribution industry is one of the high-turnover industries facing many problems in Iran. This research is done with the aim of designing and explaining the model of marketing and sales strategies in the food distribution industry .This study is descriptive, e More
        The food distribution industry is one of the high-turnover industries facing many problems in Iran. This research is done with the aim of designing and explaining the model of marketing and sales strategies in the food distribution industry .This study is descriptive, exploratory and using mixed research method. The qualitative research is done using content analysis and consensus of 11 executive and academic experts. In the quantitative part, 81 questionnaires was distributed between marketing and sales managers of 54 distribution companies. The data are analyzed by structural equation modelling method. The research findings show that marketing objectives, pricing strategies and food distribution strategy are respectively the highest factors of marketing strategy in the food distribution industry and the relationship-based competency of the sales team, the sales team performance and the transformational leadership are the most important factors in the sales strategy. Evidence suggests that the presence of each of the three moderators (the threats and opportunities of new competitors, the strengths and weaknesses of the company, and the influential factors of the post-stagnation era) affects the relationship between marketing and sales strategies. The adoption of a comprehensive approach to the components of the marketing and sales strategies and the coordination between them, taking into account the economic downturn, sanctions and the probable situation of the post-stagnation era, are the most important issues that have so far been neglected in designing the marketing and sales strategies of Iranian food distribution companies. Manuscript profile
      • Open Access Article

        14 - Key Drivers affecting on international strategic cooperation in the automotive industry: A Systematic Literature Review
        Farhad Toudehrousta ali heidary Ali Asghar Pourezzat Amir Albadvi
        The automotive industry is known as one of the major industries in each country and has a significant role in its economic growth. Therefore, to compete globally, companies need to rethink their strategies based on understanding the environmental conditions and factors More
        The automotive industry is known as one of the major industries in each country and has a significant role in its economic growth. Therefore, to compete globally, companies need to rethink their strategies based on understanding the environmental conditions and factors influencing their strategy, on which to base their strategy in the form of alliances, cooperation and partnerships. The purpose of this research is to identify key drivers affecting international strategic cooperation in the automotive industry. The methodology used in the present study is a systematic review of 49 articles on key drivers affecting international strategic cooperation of the automotive industry in international scientific databases such as Web of Science, Scopus and Google Scholar as well as in-house scientific databases that published since 2006 to 2019, extracted and after screening process, by coding method with MAXQDA software was analyzed. Based on result of the analysis of selected articles, a set of key environmental drivers were identified, categorized and described at industry, national and international levels. The results of this study show that a set of key drivers of automotive technology developments, automotive industry policy making, legal and institutional factors, global trends in automobile industry and international interactions of the country have had the most impact on the direction of international strategic cooperation in the automotive industry. Manuscript profile
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        15 - Extracting and Determining the Rate of Effect of Jurisprudential rules in designing the Electronic Communication System of the Industry and Universities in Iran
        Hosein  Aliahmadi Jeshfaghani  
        One of the biggest problems facing the country, separation industry, academic institutions, such as universities, as well. Not only can reduce the distance students find jobs related to your favorite specialty and help, but can help the industry find their required forc More
        One of the biggest problems facing the country, separation industry, academic institutions, such as universities, as well. Not only can reduce the distance students find jobs related to your favorite specialty and help, but can help the industry find their required force. On the other hand, narrowing the gap between industry and academia to further reduce unemployment and reduce costs of post-employment training will increase further the morale of students. The university Research & Donitz can be more well-known challenges in industry and research Industry needs to do more easily than before. Also eliminate the distance factor that has facilitated the transfer of innovation from industry and university technology transfer between the two helps. No doubt to create a communication system between universities and industry to do any work must one of the most important factors required to start a business, knowing the rules, standards and criteria is available and associated with this business. There are a number of laws in the country in e-commerce to create these businesses should consider all existing laws on this business. These laws include Iran's trade, e-commerce law, legal rules and technical standards, and ... well. On the other hand, there are many obstacles in the relationship between industry and academia. By knowing the rules of barriers to upstream and discovered the limitations facing the development of website and communication system implements the basic standards of the industry we are most familiar Manuscript profile
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        16 - Designing a Comprehensive Personal Productivity Assessment Model for the Personnel in Banking Industry
        Ali  Nemati Hojjat Taheri Goodarzi Parvaneh Gelard Yadollah   Abbaszadeh Sahroun
        The present research aims at designing a comprehensive personal productivity assessment model for the personnel in the banking industry, which has been conducted with a combined (qualitative-quantitative) method. Objective sampling method has been employed for the resea More
        The present research aims at designing a comprehensive personal productivity assessment model for the personnel in the banking industry, which has been conducted with a combined (qualitative-quantitative) method. Objective sampling method has been employed for the research where a number of university elite and experts as well as managers of the banking industry were elected as samples. Semi-organized interviews and closed-ended questions were used as the first and second stages of data collection. The method of analysis in the qualitative section was inductive thematic analysis and in the quantitative section was structural equations modeling, and the results of the research in the qualitative section is indicative of identifying 377 meaningful concepts or propositions resulting from 110 interview texts; however, taking into account the notion of concentration, the meaningful concepts and propositions were reduced to 137 primary themes. Further on, 15 subsidiary themes and 3 levels of main themes were identified. For the quantitative section, a structural pattern was presented for the correlation among the components which depicted that from among the 15 components constituting the personal productivity of the personnel in the banking industry, the highest ratio belongs to social intelligence with the value of 0.82 and the lowest ratio goes for professional competency wit the value of 0.49 Manuscript profile
      • Open Access Article

        17 - Study of Environmental Indicators of Performance Excellence Model (EFQM) in Steel Industry with Using Meta- Synthesis qualitative approach
        omid golshan tafti Seyed Haidar  Mirfakhradini
        Given the increasing regulation and requirements of governments and the general public's awareness of environmental protection in the present age, organizations seeking to preserve their survival cannot ignore environmental issues. Given the environmental pollution that More
        Given the increasing regulation and requirements of governments and the general public's awareness of environmental protection in the present age, organizations seeking to preserve their survival cannot ignore environmental issues. Given the environmental pollution that is present in the steel industry, ways of assessing and addressing environmental problems and reducing pollution must be reviewed. The purpose of this study was to identify the environmental indicators of performance excellence model in the steel industry using a Meta- Synthesis qualitative approach. Using a Meta- Synthesis sample of 40 articles, the research sample was identified and content analysis, categories, concepts and codes extracted. The Shannon entropy method was determined. The results of data analysis showed that EFQM environmental performance excellence model environmental indicators related to green leadership (3 components), green strategy (5 components), green staff (3 components), partnerships and green resources (5 components), processes, products and green services (8 components), customer green results (2 components), employee green results (4 components), community green results (3 components) and business green results (3 components) are the most important environmental factors in the steel industry are considered. Indicators such as adhering to environmental policies, green process planning, and use of up-to-date technologies, staff training, and recycling are the most important factors in implementation. Manuscript profile
      • Open Access Article

        18 - Analysis of Service Supply Chain Anti-fragility in Iran Insurance Industry
        Sayyed Maisam Momeni ahmadreza ghasemi meysam shahbazi Amir Safari
        Anti-fragility allows the organisation to place itself in a position to benefit from the unknown. The purpose of this study is to identify and evaluate the indicators affecting the Anti-fragility of the insurance industry supply chain and to determine the causal relatio More
        Anti-fragility allows the organisation to place itself in a position to benefit from the unknown. The purpose of this study is to identify and evaluate the indicators affecting the Anti-fragility of the insurance industry supply chain and to determine the causal relationships between these indicators. This study has been conducted through an exploratory mixed-method. The Delphi method and the Gray-DEMATEL technique have been utilized in this study. Insurance companies must implement indices, methods, and mechanisms to promote the anti-fragility of their supply chain, though simultaneous attention to all indices is impossible and uneconomic. Therefore, deciding which indices have priority in investment can be accomplished using the research findings and determining the significance of each index, as well as the causal relationships between them. According to the results of the Delphi method, 49 indices for anti-fragility of the supply chain insurance industry, hereunder the eight main processes, have been extracted. Study results also revealed that in order to lead the supply chain insurance industry towards anti-fragility, the "knowledge and information management" and "risk management" processes should at first be considered. According to expert opinions, the "management information system" and "knowledge management implementation" indices have been selected as the most causal indices of anti-fragility of the knowledge and information management process, while the indices of "risk strategy development" and "using the risk database" have been chosen as the most causal indices of risk management anti-fragility. Manuscript profile
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        19 - The effect of external pressures and internal motivation on the company's performance with regard to the role of acceptance of green supply chain management in the dairy industry
        Mohamad Taghi Taghavi fard AMIR MOHAMMAD KHANI
        Despite the interest of prospective managers and researchers, the implementation of green supply chain management in the country's dairy industry has not been satisfactory. The real challenge for the country's managers is to prioritize the implementation of green supply More
        Despite the interest of prospective managers and researchers, the implementation of green supply chain management in the country's dairy industry has not been satisfactory. The real challenge for the country's managers is to prioritize the implementation of green supply chain management to achieve the best possible advantage in the implementation of green supply chain management in the country's dairy industry. In this paper, the effect of external pressures and internal motivation on the company's performance with respect to the role of acceptance of green supply chain management in the dairy industry. The statistical population of the study is dairy companies in Iran in which 82 managers of the company were analyzed as a sample. The non-probability and available sampling method and data collection tool was a questionnaire. Structural equation modeling and SmartPLS software were used to analyze the data. The research findings show that market pressures and suppliers are effective in accepting green supply chain management in the dairy industry. In addition, it was found that the adoption of green supply chain management in the dairy industry has an impact on environmental, operational and economic performance. However, the effect of controlling pressures on the acceptance of green supply chain management in the dairy industry was not confirmed. The research results highlight the managerial commitment and the key role of suppliers in the successful adoption of green supply chain management Manuscript profile
      • Open Access Article

        20 - providing green business model in dairy industry
        samaneh asadollahnia mortaza honarmand azimi alireza bafandeh zendeh Kamaleddin  Rahmani
        Business models that have received special attention in recent years reflect the logic of value creation by businesses. On the other hand, with the growth of industries, nature undergoes serious changes and damages, forests and pastures are destroyed. The water is pollu More
        Business models that have received special attention in recent years reflect the logic of value creation by businesses. On the other hand, with the growth of industries, nature undergoes serious changes and damages, forests and pastures are destroyed. The water is polluted. Industrial waste surrounds nature and causes serious damage to human health. Finally, the wheels of industry, which were moved for the comfort and convenience of human beings, this time acted against his health, in which the dairy industry is no exception to this rule. The dairy industry is basically a health-oriented industry for society, but on the other hand, a little neglect of the pollution caused by it can severely affect human health and the environment. This research seeks to find a suitable business model for the dairy industry that while maintaining the nature of the business model, is also environmentally friendly. This research has been done with a qualitative approach and by applying the data research method of the grounded theory. In-depth interviews were conducted with20 experts to collect research data. theoretical Sampling was done. Then the coding was done on the interview and the concepts and categories were formed from them and finally a paradigm model was obtained.This model includes the main category green helper resources, causal conditions or green financial issues, intervening factors (green distribution channels), background conditions including green customers, outcome (green value proposition) and strategies (green helper strategies and actions). Manuscript profile
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        21 - Designing and explaining the strategic management model of green human resources in the dairy industry (Based on theme analysis)
        Alireza  mikaeeli Abbas ali Rastgar ِDavood Feiz Hossein Damghanian
        Abstract: This study seeks to provide a model for strategic management of green human resources in the Iranian dairy industry. To achieve this model, the theme analysis method was used and the researcher obtained the required data from the review of related documents as More
        Abstract: This study seeks to provide a model for strategic management of green human resources in the Iranian dairy industry. To achieve this model, the theme analysis method was used and the researcher obtained the required data from the review of related documents as well as semi-structured interviews with academic experts in the field of human resource management, green management association and dairy industry association to theoretical saturation (15 N) which were purposefully selected according to the concept of expertise, and after coding and identifying the categories, has obtained a model. Also, to validate the model, the criteria of researcher sensitivity, methodological coherence, sample appropriateness, repetition of a finding and the use of informed feedback were used. The results showed that with the focus on five categories of environmental, technical, organizational, cultural and market factors, green human resource management in the dairy industry can be achieved by improving strategies for attracting, retaining, improving and developing human resources and output. Manuscript profile
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        22 - Analysis of innovation indicators and the development of the automotive industry to reduce the innovation gap (Case study: Iran Khodro Industrial Group)
        علی اکبر مظلومی ابوخیلی Alireaza Aliahmadi gholamrea esmaeilian
        In this research, while briefly getting acquainted with the automotive industry and the principles and indicators of innovation in a car manufacturing company, it was tried to determine the innovation capability gap between the desired level and the current situation. W More
        In this research, while briefly getting acquainted with the automotive industry and the principles and indicators of innovation in a car manufacturing company, it was tried to determine the innovation capability gap between the desired level and the current situation. With this awareness, opportunities are provided for the growth and development of the automotive industry and suggestions can be made to get out of the crisis and recession in this industry. It should be noted that different industrial sectors, while having similarities, have different characteristics and coordinates, and innovation studies in industrial sectors should be done taking into account these differences. This research is applied in terms of objectives and according to the presence of the researcher in this industry and the use of questionnaires within the organization in terms of survey method and field type and case study. The researcher seeks to conceptualize and answer this question that "What are the indicators of innovation capability in the automotive industry and what is the distance between these indicators and the desired level?" The results of this study show that in recent years, the trend of applying innovation in this automotive industry in Iran is Has decreased and the level of organizational innovation is not effective. Therefore, changing the existing policy and organizational structure of car companies, especially in the system of innovation and research and development and changes in the culture and attitudes of managers, is necessary to move towards the use of effective indicators of innovation and technology. Manuscript profile
      • Open Access Article

        23 - A model for evaluating green marketing in the insurance industry
        aigin ghorbani ameneh khadivar leili niakan
        The insurance industry is vital in the country that is affected by green marketing. However, there is no accurate information on the green marketing situation in the country's insurance industry. This research has been tried to identify the main criteria of green market More
        The insurance industry is vital in the country that is affected by green marketing. However, there is no accurate information on the green marketing situation in the country's insurance industry. This research has been tried to identify the main criteria of green marketing evaluation to provide a model for a green marketing audit. In this regard, first, the main criteria were identified and approved by experts through a questionnaire. The final framework consists of 24 sub-criteria that are classified into ten criteria. Then, by using the fuzzy DEMATEL method, the internal relationships between the criteria and the hierarchical analysis method, each criterion and sub-criteria's final weight are obtained. According to the results, among the causes, the criterion of mission has the greatest effect on all criteria and takes the least effect from other criteria. So, this criterion has the most stimulus role, and by optimizing it, we can expect the optimization of other factors. The green sales factor is also strongly influenced by other factors and is optimized by optimizing other factors. Also, the criterion of the mission with an effective weight of 0.23 is the most important, and the criterion of green design with an effective weight of 0.024 is the least important Manuscript profile
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        24 - Identifying the appropriate method of technology transfer in an automotive battery industry aimed at world-class manufacturing
        Amir Hossein Latifian Reza Tavakoli Moghadam mphammadali keramati
        Today, with the progress of science and the increasing trend in complexity of technological processes, cooperation between organizations is among their significant strategies and their public policies in technology development all around the world. So, success in the wo More
        Today, with the progress of science and the increasing trend in complexity of technological processes, cooperation between organizations is among their significant strategies and their public policies in technology development all around the world. So, success in the world today is obviously dependent on utilizing technology. Technology transfer is just one of the fields in implementation of technology management, which requires a broad and delicate vision. For this very reason, this research deals with recognizing and ranking the parameters influential in technology transfer in the automotive battery industry, to reach manufacturing world class. In the first part, effective indexes in assessing technology transfer methods in the automotive battery industry section were recognized and within the second part, Weighting coefficients related to any individual index were calculated through implementing fuzzy step-wise weight assessment ratio analysis (SWARA) decision-making method and then, in order to implement the proposed model, the methods of technology transfer were evaluated and their final prioritization was calculated utilizing the combined method of GRA-VIKOR relation analysis under the fuzzy environment .According to the results of the fuzzy step-wise weight assessment ratio analysis (SWARA) method, three influential factors in evaluation of technology transfer methods in the automotive battery industry were introduced as “he management style development”, “the strategic consequences” and “the cost effectiveness”. Finally, based on the results of the proposed method, the transfer method of “joint investment” was recognized as the most suitable technique for technology transfer in this industry, and through this method, all the managers and policy-makers can focus all theiractivities based on this system. Manuscript profile
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        25 - Designing an evaluation model of the effective factors on customers’ satisfaction with a system dynamics approach in the ceramic tile industry of Yazd province
        amir ehsan Ishaqiyeh Firouzabadi
        Abstract IntroductionTherefore, the purpose of this study is to present a simulated model of factors affecting customer satisfaction based on dynamic methodology in order to analyze the factors and also improve customer satisfaction. Method:This research is applied More
        Abstract IntroductionTherefore, the purpose of this study is to present a simulated model of factors affecting customer satisfaction based on dynamic methodology in order to analyze the factors and also improve customer satisfaction. Method:This research is applied in terms of purpose and analytical-descriptive in terms of data collection from the survey branch. First, the initial and proposed model was drawn based on the research background and literature. The statistical population in the present study includes three groups of experts and specialists, information and data and personnel of the ceramic tile industry in Yazd province. At first, a panel of experts (15-20) people were selected and dynamic and key variables affecting the model were identified through semi-structured interviews.While collecting statistical data and financial information, a questionnaire was prepared using the opinion of experts and measured using factor analysis. Results: through simulation by Vensim, show that factors that increase customer satisfaction include quality, product diversity, and on-time delivery and factors that decrease customer satisfaction include ceramic tile import from other countries, low quality, high price, and lack of on-time delivery. Conclusion: Therefore, companies' attention to the model presented in this study can have a significant effect on increasing customer satisfaction. Managers can also play an effective role in increasing customer satisfaction by adopting strategic and creative policies. Manuscript profile
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        26 - Testing the Conceptual Model of Factors Affecting the Development of Service Innovation in the Banking Industry (Case Study: Bank Mellat, East Azerbaijan Province)
        Behrouz Amini Naser Fegh-hi farahmand Soliman Iranzadeh
        Innovation plays an important role in the banking industry, which is very competitive. In addition to their social responsibility obligations, banks are responsible for maximizing profitability and increasing shareholder wealth, and the only way for banks to achieve thi More
        Innovation plays an important role in the banking industry, which is very competitive. In addition to their social responsibility obligations, banks are responsible for maximizing profitability and increasing shareholder wealth, and the only way for banks to achieve this desired result is through innovation. Therefore, the purpose of this study was to test the conceptual model of factors affecting the development of service innovation in the banking industry. This research has been based on an applied-developmental goal. In this research, in the first stage, using structural-interpretive modeling, the conceptual model of factors affecting the development of service innovation in the banking industry has been developed and in the next stage, using the path-structural modeling, the developed model has been tested. To collect the data, two researcher-made questionnaires were used, which were distributed among the members of the statistical sample after determining their validity and reliability. The statistical population in the model development section, experts familiar with the subject and in the model testing section, all managers, heads of branches and their deputies in Bank Mellat have been. Accordingly, 13 experts and 108 managers, heads of departments and deputies participated in two parts of the study as a statistical sample. Findings while showing different relationships between the dimensions of service innovation development in the banking industry, show that the process of new service development is the most influential factor and the organization and management are the most influential factor in the development of bank service innovation. Manuscript profile
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        27 - Development of a Detailed Assessment Model for Business Process Maturity: A Case Study of East Azerbaijan Gas Co.
        aida farshidfar Mir Saman Pishvaee
        Process management in the organization requires the creation of process insights throughout the organization. In this regard, organizations need a comprehensive method to evaluate the implementation of organizational processes that determine the factors affecting the im More
        Process management in the organization requires the creation of process insights throughout the organization. In this regard, organizations need a comprehensive method to evaluate the implementation of organizational processes that determine the factors affecting the implementation of organizational programs. For this purpose, it is a responsive way for organizations that, in addition to creating awareness of the effective factors, provide a roadmap to improve the realization of the organization's plans and visions. In the present article, to facilitate the management of processes in the East Azerbaijan Province Gas Co., a Hybrid Process Maturity Model has been developed. This model has been presented and implemented with a combined approach of selected maturity models, considering the limitations of maturity models, which makes the models not comprehensive enough. The capability of the proposed model framework, unlike other models, is that the above model can be evaluated in detail. In this regard, first, the key processes of the company have been identified. Then by collecting the required information on how to implement the processes, the maturity levels of the key processes of the organization have been evaluated according to the proposed model and current level, the desired level of maturity is set. Implementing solutions also have been proposed to improve the processes. According to the collected information, 16 of the 26 Key Processes of the East Azerbaijan Gas Co. are at level zero or incomplete process implementation, eight processes are at level one or planned and two processes are at level two or controlled. Manuscript profile
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        28 - Designing a Framework of Macro and Environmental Antecedents in the Formation of Strategic Alliances (Case Study: Furniture and Inlay Industry of Malayer City)
        Mohammad Javad Azarshahi Alireza Aliahmadi Mirzahasan Hoseyni محمد رضا  مشایخ
        Objective: The present study was conducted with the aim of investigating macro and environmental drivers effective in the formation of strategic alliances in the inlaid furniture industry of Malair city. Necessity: Organizations need to adopt efficient and coherent str More
        Objective: The present study was conducted with the aim of investigating macro and environmental drivers effective in the formation of strategic alliances in the inlaid furniture industry of Malair city. Necessity: Organizations need to adopt efficient and coherent strategies to survive in the current busy and turbulent environment. Undoubtedly, one of the most effective of them is the creation of strategic alliances within the industry. Methodology: This research is of an applied-fundamental and exploratory type, which was implemented in the form of a cross-sectional design. The approach of this qualitative study was the statistical population of inlaid furniture industry activists in Malayer city and the data collection tool was a semi-structured interview. The data was collected in the field and analyzed using thematic analysis. In this study, a total of 20 implementation interviews, 45 codes and 10 themes were extracted with a combined inductive-deductive approach. Findings: The findings of this research showed that the environmental drivers for the formation of strategic alliances include social, legal, political, economic, international, cultural, general, technological and environmental uncertainty. Conclusion: The development of the theoretical framework around the drivers of the strategic alliance, specifically in the inlaid furniture industry and in general in other industries, leads to a more effective and efficient understanding of phenomena and extra-organizational relationships in the minds of industry activists and researchers in various scientific fields, and this is an important foundation. Improving macro and major decisions in productive industries. Manuscript profile